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When Australia launched its plain packaging campaign against smoking, researchers were tasked with finding a color that would make cigarette packs as unappealing as possible. After testing hundreds of shades on focus
23.01
In 2012, the Australian government worked with researchers to find the least appealing color for cigarette packaging as part of its plain packaging laws. The result was Pantone 448 C, a muddy
25.08
Dried Tobacco - Pantone 18-0835 TCX
20.52
Hex Color #967353 | Printing Match PANTONE 17-1327 TPX | Color conversion CMYK | Hsl
26.09
World's ugliest colour' used on cigarette packets to put smokers off | The Independent
29.81
PANTONE COTTON SWATCH CARD 17-1327 TCX Tobacco Brown (cut into 24 ad…
27.34
Hex Color #967353 | Printing Match PANTONE 17-1327 TPX | Color conversion CMYK | Hsl
23.33
